Image
Happy Money - Michael Norton - 05/12/2016 - 4:00pm

Happy Money

Lecture Hall

In partnership with the Madison Community Foundation, the Wisconsin Book Fesitval presents Michael Norton in conversation with WPR's Anne Strainchamps. With Happy Money: The Science of Happier Spending, Norton and co-author, Elizabeth Dunn, provide fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.  Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spendingthat money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
 
Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action. Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book,", you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
 
Tickets are required for this event.  Register today at madisoncommunityfoundation.org/MadisonGives

Michael Norton

Michael Norton

Michael I. Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School, and a member of Harvard’s Behavioral Insights Group.  Norton’s research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”  He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor Norton was a Fellow at the MIT Media Lab and MIT’s Sloan School of Management

Recent Book
Happy Money: The Science of Happier Spending